Reliance Jio Infocomm has announced over 72 million of its customers have signed up for Jio Prime in one months. The company claims it is “one of the most successful customer privilege programmes anywhere in the world.” Additionally, Reliance Jio has extended the deadline for purchasing its Jio Prime membership plan as well as Rs 303 and other plans till April 15.
“Considering the unprecedented demand for enrolling to JIO PRIME and doing the first recharge, Jio has extended the deadline for purchasing Jio’s Rs 303 (and other) plans till 15th April,” said Jio in a press release.
Further, Jio has announced its ‘Jio Summer Surprise’ programme for its Jio Prime members, which gives users recharging with Rs 303 or more before April 15 and additional benefit of free services for the initial 3 months on a complimentary basis. The paid tariff plan will be applicable starting July, after the expiry of the complimentary service.
This extension will provide the necessary breathing room for users to avoid service disruption during the transition from free to paid services. Customers who could not enroll for JIO PRIME by 31 st March for whatever reason can still do so by paying Rs 99 along with their first purchase of Jio’s Rs 303 and other plans till 15 th April. Jio also announced the Jio Summer Surprise for its JIO PRIME members. Every JIO PRIME member, when they make their first paid recharge prior to 15 th April using Jio’s Rs 303 plan (or any higher value plan), will get services for the initial 3 months on a complimentary basis.
“Jio’s free service period is coming to an end,” wrote Ambani. “Users who do not recharge by the extended date will experience degradation and/ or discontinuation of services.”
“In India, we have the fine tradition of shagun – offering gifts on auspicious occasions,” he added. “For us, your first recharge is an auspicious moment. Therefore, we want to offer a token of our appreciation – the Jio Summer Surprise.”
The company added that the Jio Summer Surprise is going to be just the first of “many” surprises for Prime members.